After 10 years of development and multiple pilots of different implementation models, The Influence Board announces the long-awaited commercial launch of a new business development tool for securing sales meetings with hard-to-reach business leaders!
“In the world of sales, cold calling is dead. Warm introductions are even difficult to secure and often not well received”, Jay Allen, the Founder and CEO of The Influence Board remarked.
“The executives decided to tackle the problem of cold-calling distractions themselves by architecting their ideal ‘sales meeting access portal’. Welcome to the brave new world of ‘Mutual-Benefit Meetings’”.
The gains for both the executive and vendor are dramatic as Mutual-Benefit Meetings are adopted:
- Sales cycles reduced by 30% – 50%
- Meeting acceptance rates of 20% – 40% (instead of 2% for cold calling)
- Cost of meeting acquisition reduced by 40%-60%
- Executives are able to filter out the “noise” and take relevant, pre-qualified meetings without the work of listening to everyone’s pitch.
The competitive advantage for first-movers is dramatic. Secure the most important, hard-to-get meetings before your competitors… This advantage is especially significant for smaller and earlier stage companies, and will impact organic growth trajectories and investment.
What are Users Saying about The Influence Board?
“The process is simple! I got several high-level executives to accept my meeting requests much faster than cold calling. When a meeting I paid for didn’t get scheduled – I got a full refund. I’ll be using The Influence Board frequently to secure more high-level sales meetings!” — Carlos, Sales Executive
“The number of executives who accepted my meeting requests was remarkable, and it happened in a fraction of the time it would have taken trying to cold-call. I’m a fan!” — Nina, Sales Executive
“The Influence Board has a noble purpose, so I give these meeting requests my top attention.” — Matt, CIO of a Large Enterprise
